Astra Security extend partnership with Gloucestershire Cricket

17 February 2022

Gloucestershire Cricket are pleased to announce the continued sponsorship with Astra Security Ltd, who have become a partner of the Talent Pathway Programme.  The partnership will see the Bristol based security company’s logo feature on the sleeve of the playing shirt that will be worn by Gloucestershire’s boys County Age Groups ranging from under 10s up to the Academy.

The purpose of the Talent Pathway Programme, led by former Gloucestershire player Tim Hancock, is to identify and recruit talented cricketers within the region to fulfil their maximum potential with the hope of playing first class cricket for Gloucestershire. Astra Security join Bristol Fire and Walker Logistics as the shirt sponsors of the Talent Pathway Programme for the 2022 season.

Astra Security are specialists in providing custom made security solutions. They design, install and maintain integrated systems, including CCTV, remote monitoring, access control and more, and whilst based in the city, they operate nationally and in parts of Europe.  Gloucestershire Cricket are proud of their long-standing relationship with Astra,  who have undertaken numerous works at Bristol County Ground since the beginning of the partnership.

Supporting local communities, charities and grassroots sport is part of the ethos at Astra Security, and the company also has a great interest in supporting women’s sport in Bristol, having previously supported Bristol Bears Women’s Team as well as currently showing their support for a selection of grassroots women’s sports teams.  Last year, they were announced as the front of shirt and training wear sponsor of the Gloucestershire Women’s team.

They will also become the Club’s first ever Activation Zone Partner for the 2022 Vitality Blast (T20) and Royal London Cup campaign. The Activation Zone will be in place at Bristol County Ground which will be hosting all home T20 matches this summer.  The Activation Zone will be full of fun activities for all children to enjoy before and during the course of matches.

Paul Beet, Managing Director at Astra Security Ltd said:

“We’re so proud to be involved with the Talent Pathway Programme through this sponsorship deal,  and we are looking forward to seeing the age groups in action in the new season.  On top of that, we’re excited to be the first Activation Zone Partner, which I hope will provide lots of fun to the many youngsters visiting the ground on match-day.  

This partnership with Gloucestershire Cricket is part of a long-standing relationship, and we look forward to continuing to work closely together in the future.”

Gloucestershire Cricket Commercial Director Neil Priscott said:

“It’s brilliant to have Astra Security Ltd as the Club’s official sleeve sponsor for the Talent Pathway Programme. The shirt looks fantastic, and we can’t wait for the teams to wear it during the course of the season.

“They are a company that takes great pride and care in the community and it is great having them as our Activation Zone Partner for the 2022 season as we feel they match our ambitions as a Club.”

A selection of players from the Talent Pathway will be heading out on tour to Sri Lanka in February (15 – 27 Feb) and will be wearing the new Gloucestershire playing shirt which features the Astra Security logo. In total, they will be playing in five matches during their tour.