StarPick announced as new sponsor of Gloucestershire County Cricket Club
6 July 2018
StarPick, the world’s first fully comprehensive fantasy cricket platform, has entered a three-year shirt sponsorship association with Gloucestershire County Cricket Club (GCCC) in conjunction with their UK launch this month.
Gloucestershire’s new kit will feature the StarPick brand identity for the first time in tonight’s T20 match against Somerset at the County Ground in Taunton. StarPick branding will also feature prominently at the Brightside Ground in Bristol for Gloucestershire’s home matches throughout the partnership.
StarPick was launched with phenomenal success earlier this year in India, boasting over 650,000 users in just 90 days, and has now made its way to cricket and other sports fanatics in the UK. Co-founded by Trigam Mukherjee, Rohit Nair, and Ulf Ekberg, a founding member of Swedish pop group Ace of Base, StarPick offers the first fully comprehensive fantasy cricket platform in the UK.
Designed and built in Sweden, the platform will give UK-based players the chance to become managers of their very own virtual fantasy team by selecting real stars from the world’s major cricketing and other sports leagues and tournaments worldwide, while competing with fellow virtual team managers online.
The participants use the athletes’ current performance and analysis via statistical data, to compete against other players in a fantasy sports tournament. Each virtual team owner is awarded points based on the athletes they have selected and the real time performance during live matches.
As well as becoming Gloucestershire’s T20 shirt sponsor, StarPick have enrolled England international Eoin Morgan, Indian international Dinesh Karthik and Rohit Sharma and former Gloucestershire player and South African international Jonty Rhodes as brand ambassadors.
Morgan and Karthik will go head-to-head on Sunday as England take on India in the T20 International match at Gloucestershire’s Brightside Ground in Bristol, while the pair will be building their own StarPick fantasy cricket teams to take each other on online too.
Rohit Nair, StarPick co-founder, said: “We’re very proud to be the new sponsor of Gloucestershire County Cricket Club, and look forward to a very exciting season ahead. It will be a special moment for all of us at StarPick when the team line up in their new kits against Somerset tonight.
“Our fantasy cricket platform has been very well received by cricket fans in India, and we’re confident that we can replicate that success in the in the UK by giving cricket fanatics the chance to build their own fantasy team and engage with likeminded supporters.”
Will Brown, Gloucestershire County Cricket Club CEO, said: “We’re thrilled to have StarPick join us as our T20 shirt sponsor. The world of fantasy cricket has gone from strength-to-strength recently, and we hope that through our partnership we can bring that enjoyment to the UK.”
Jonty Rhodes, former GCCC player and StarPick brand ambassador, said: “It’s an honour to be working with StarPick, especially given they are now main team sponsor of my former side Gloucestershire County Cricket Club.
“Fantasy cricket is a growing market in the UK, and with such an exciting season ahead now is the time for cricket fans to sign up and start their own team.”
You can visit the StarPick website here